Rackspace Technology has announced a partnership with Total Wine & More to support the retailer’s digital transformation using a multicloud strategy. Total Wine & More, which operates 284 superstores in 29 states, has adopted both Microsoft Azure and Google Cloud to manage its technology initiatives, with Rackspace providing managed support and cloud optimization expertise.
“We needed a partner who could support our multicloud strategy and provide consistent, expert guidance across both Azure and Google Cloud,” said Rob DeSantos, VP of Infrastructure and Workplace Solutions at Total Wine & More. “Rackspace Technology not only met those needs but exceeded our expectations with their technical depth and collaborative approach.”
D K Sinha, President of Public Cloud at Rackspace Technology, said, “Total Wine & More’s multicloud strategy showcases the value of choosing the right cloud for the right workload. By leveraging both Microsoft Azure and Google Cloud and partnering with Rackspace Technology for unified expertise across platforms, they gained flexibility, cost efficiency, and speed. This approach is increasingly common among innovative retailers seeking to modernize faster and use multicloud as a driver of agility and customer experience.”
Rackspace has implemented several solutions for Total Wine & More, including Elastic Engineering for inventory system modernization and backend migration to Azure, DBA Services for database performance and reliability, and Optimizer+ for automated cost savings. These efforts have contributed to a reported 20% reduction in cloud costs for Total Wine so far this year.
“With the FinOps program and Optimizer+, we don’t just receive another set of dashboards or reports. We get actionable insights and the expertise to dig deeper,” said DeSantos. “We continue to improve efficiency and keep technology at the forefront of business growth and innovation.”
DeSantos also highlighted the collaborative nature of the partnership: “With our Rackspace partnership, it’s not just the tools we’ve acquired; it’s the people. Their team listens, adapts, and consistently delivers value. It’s a relationship built on trust and shared success.”
Total Wine & More was founded in 1991 and is recognized as the largest independent retailer of fine wine in the United States.
Rackspace Technology provides hybrid cloud and AI solutions for customers across various platforms.
For more information, the full case study can be found at Total Wine | Rackspace Technology.
