iHeartRadio has been named the official partner of the International Flag League (iFlag), marking a new collaboration between the media company and the flag football organization. The agreement will see both brands working together on cross-marketing efforts, with iHeartMedia promoting iFlag, its tournaments, and league recruitment through its national network of radio stations, podcasts, digital, and social platforms.
Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia, commented on the partnership: “This partnership with the International Flag League showcases iHeart’s commitment to supporting emerging sports and the communities that champion them. By combining iFlag’s explosive growth with iHeart’s unmatched reach, we’re creating new opportunities for athletes, fans and brands to engage with the sport like never before.”
Charles Davis, Co-Founder and Co-CEO of the International Flag League, said: “This partnership with iHeartRadio represents a major milestone for the International Flag League and for the sport of flag football as a whole. By joining forces with an industry leader in media and audio, we’re able to elevate our athletes, connect with new audiences, and continue building a global platform that celebrates competition, inclusion, and opportunity.”
The partnership gives iHeartRadio direct access to content related to flag football’s growing audience. This includes original league-driven material as well as engagement opportunities connected to tournaments, athletes, and community events throughout the year. As flag football continues to expand globally at a rapid pace, this collaboration places iHeart at a central position in promoting stories from this developing sport.
iFlag is recognized as one of the largest operators of multi-age group flag football tournaments worldwide. The organization holds a Guinness World Record for hosting the largest single flag football tournament ever recorded. Since 2015, iFlag has organized events focused on increasing participation among girls and women in what has traditionally been a male-dominated sport.
