iHeartMedia and Rimas Sports have announced a partnership to create original podcasts and content for My Cultura, iHeart’s network focused on Latino voices and stories. The first project from this collaboration is set to launch in early 2026 and will feature Ronald Acuña Jr., the MLB’s 2025 Comeback Player of the Year and a talent represented by Rimas.
Rimas Sports was founded by Bad Bunny along with Noah Assad and Jonathan Miranda of Rimas Entertainment. The agency, launched in 2023 in Puerto Rico, focuses on developing Latin American athletes across multiple sports. Its roster includes over 45 athletes such as MLB player Fernando Tatis Jr., padel champion Agustín Tapia, Colombian motorsports figure Juan Pablo Montoya, Sebastian Montoya, and WBO light middleweight world champion Xander Zayas. In February 2026, Rimas Sports plans to expand into the NFL with its first class of football athletes.
Ronald Acuña Jr. commented on the new podcast: “I’m super pumped about this! You know I love baseball, but I also love everything about being Latino, our vibe, the music that moves us, our family stories, and all the struggles we face every day,” said Acuña. “This podcast is my chance to open up, talk straight about the good stuff, the tough stuff, and what inspires us. Plus, it’s a chance to kick it with people I really respect and who have a lot to share. I want everyone listening to feel like they’re just hanging out with me, ‘cause that’s how I see my community. I’m ready to get started and show something real, something that really represents who we are.”
Alejandro Padrón, Director at Rimas Sports said: “We’re excited to join iHeartMedia’s My Cultura for a podcast that goes beyond sports—covering culture, family and the stories that connect us as Latinos. Having Ronald Acuña lead the first show marks the start of authentic conversations that inspire and bring fans closer to the talent and vision of our athletes.”
Leo Gomez, head of iHeartMedia’s My Cultura Podcast Network added: “Sports aren’t just something the Latino community watches, it’s something we live. Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”
The My Cultura Podcast Network began in May 2021 in partnership with Enrique Santos—iHeartMedia’s top-rated personality—and President/Chief Creative Officer of iHeartLatino. Since then it has included figures such as Wilmer Valderrama as well as Eva Longoria’s Hyphenate Media Group among its stakeholders. The network now offers more than 60 podcasts covering topics from entertainment to history.
All shows from My Cultura are distributed through iHeartPodcasts alongside other networks dedicated to sports content including those focused on NFL programming.
For more information or access to podcasts from My Cultura Network visit their catalog online.
