U.S. Ski & Snowboard has entered into a new partnership with iHeartMedia, making the audio media company the Official Radio and Podcast Media Partner of U.S. Ski & Snowboard.
As part of this agreement, iHeartMedia will become the title sponsor for the U.S. Revolution Tour, which is recognized as a key development series for freeskiing and snowboarding athletes aiming to transition from amateur competitions to elite events. The tour will now be called the iHeart Rev Tour. Additionally, iHeartMedia will serve as presenting partner for the Stifel Lake Placid Freestyle Cup, an FIS Freestyle World Cup aerials event scheduled for January 11-12, 2026.
iHeartMedia has previously formed partnerships with major sports leagues such as the NFL and NHL. In Olympic coverage, iHeartRadio acts as the exclusive audio partner for NBCUniversal’s presentation of the Milano Cortina Winter Games, providing both support and original Olympic-themed content through podcasts.
Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard, commented on the new collaboration: “This partnership connects U.S. Ski & Snowboard with a global brand and allows us the opportunity to reach entirely new audiences,” she said. “Their work in sports is impressive, and we are looking forward to opening the door of our world for their listeners. We are thrilled about their support of our key development events and at the World Cup level, and look forward to seeing what we can achieve together as a team.”
Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia added: “This partnership with U.S. Ski & Snowboard reflects iHeartMedia’s commitment to fueling the future of sport by connecting fans with the athletes and moments that define competition at every level,” he said. “From the iHeart Rev Tour to the World Cup stage in Lake Placid, we’re proud to amplify these events through the power of radio, podcasts and streaming audio, bringing new audiences to the sport and supporting the next generation of elite talent.”
U.S. Ski & Snowboard serves as both Olympic and Paralympic National Governing Body for ski and snowboard disciplines in America since its founding in 1905. The organization represents nearly 240 elite athletes across ten teams—including alpine skiing, cross country skiing, freestyle moguls and aerials, freeskiing, nordic combined events, Para alpine skiing and ski jumping—as well as Para snowboarders under its leadership.
For more details about U.S. Ski & Snowboard’s activities or teams visit www.usskiandsnowboard.org.
