On February 26, iHeartMedia and TikTok collaborated to host “Romantic Radio with Bruno Mars: An iHeartRadio Album Preview.” The event was streamed live on TikTok through the accounts of Bruno Mars, iHeartRadio, and TikTok itself. It was also broadcast on iHeartRadio stations across the United States.
The event marked the release of Bruno Mars’ new album, The Romantic. Fans were encouraged to share their personal love stories using the Talkback feature in the iHeartRadio app or during the TikTok LIVE stream. Selected participants received song dedications and advice from Bruno Mars during the show.
Several surprise callers joined the broadcast, including Victoria Monét, Anderson .Paak, and ROSÉ. Each received a personal dedication from Mars.
Bruno Mars is recognized as a global artist with 16 GRAMMY Awards and more than 150 million records sold worldwide. He has achieved several milestones throughout his career, such as being the first artist to reach 150 million monthly listeners on Spotify and having multiple songs surpass one billion streams. His latest single, “I Just Might,” debuted at number one and is part of his fourth solo album, The Romantic.
TikTok describes itself as a leading platform for short-form mobile video with headquarters in Los Angeles and Singapore. Its mission is to inspire creativity and bring joy.
