Accenture announces five-day tech event at SXSW 2026 focused on AI and innovation

Jeremy Martin, President and CEO
Jeremy Martin, President and CEO
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Accenture is preparing to host a series of events at its Austin office during South by Southwest (SXSW) 2026, from March 13 to 17. The program, called “Rewired for What’s Next,” will focus on how artificial intelligence, data, and technology are changing industries and human experiences.

The sessions are set to address topics such as creativity, AI applications, customer engagement, and cybersecurity. On March 15, Accenture will partner with Adweek for a full-day event featuring discussions in “Think Tank” roundtables led by industry speakers.

Attendees will have the chance to participate in interactive demonstrations, including new navigation tools and what is described as the first Digital Identity Escape Room. These activities aim to give participants insight into future trends and emerging ways of working.

For more details or registration information about the event, visit Accenture @ SXSW.

The Austin Chamber of Commerce supports inclusive growth in neighborhoods across the region through collaboration and advocacy efforts outlined on its official website. The organization also works to strengthen the regional economy by building partnerships that advance both community interests and business opportunities. Its board leadership guides these initiatives while providing programs and events designed for business development throughout the Austin area.



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